Project Overview
Cancore offers commercial building maintenance services across the GTA, including landscaping, snow removal, window cleaning, and caulking. Their old site was overloaded with content, lacked visual hierarchy, and offered a subpar user experience. The goal was to redesign it into a clean, intuitive, and SEO-optimized digital face that clients can trust.
Objectives & Challenges
- Simplify navigation so visitors could easily find services like snow removal or hardscaping.
- Improve clarity with clear hero sections and strong CTAs (“Request a Quote”).
- Ensure responsiveness across mobile devices.
- Optimize SEO with city-specific targeting (GTA, Etobicoke, etc.).
- Showcase high-profile clients like Colliers, Oxford Properties, and Cadillac Fairview to build instant credibility.
Approach & Features
- Clean, Modular Design: Redesigned hero areas like “Transforming Outdoor Spaces” and “Your Winter, Our Responsibility” with clear visuals and value-driven headings.
- Service Highlight Sections: Used bold headings and imagery to differentiate services (Window Cleaning, Landscaping, Snow Removal, Caulking).
- Client Logos & Testimonials: Added logos of major clients and quotes from Colliers, Oxford Properties, and others to build trust.
- Portfolio Section: Introduced clickable project snapshots (e.g., Delta Hotels, CF Toronto Eaton Centre, Oxford Properties) for real-world examples of work.
- SEO Enhancements: Optimized meta titles/descriptions, leveraged H1–H3 structure, included local keywords (e.g., “GTA building maintenance”), and ensured fast loading times in Webflow.
- Blog Content Strategy: Populated blog with topic-based posts such as “Why Clean Windows Enhance Workplace Productivity” to draw organic traffic and demonstrate industry authority.
Results
- Cleaner, more professional visual design that conveys trust.
- Streamlined navigation leading to higher engagement.
- Local SEO positioning improved for terms like “Etobicoke maintenance services”.
- A foundation for ongoing content marketing and credibility through blog posts.
Client Feedback
“The new design showcases our services in a way that aligns with our brand and capabilities. We’re already receiving more local inquiries.”
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